Personally, I thought the old CNN website was boring and "newspaperish"(look it up). In the attempt to broaden its target audience I think CNN hit the nail on the head. Not only is the format much more visually appealing but the addition of the video element adds interactivity that was not present before. In general, I think video is able to capture news better and I think the use of "infotainment" will position CNN to be an innovator in the industry. According to the article, the site puts more emphasis on entertainment, a quality that before was not regularly associated with CNN. I think the new site is also creating a different brand image for itself. Its much more hip and trendy, but it remains strategically laid out with the three column format. The new sight is far less intimidating for me visually as well. CNN can pat itself on the back for a job well done. Whoopi!!
Subscribe to:
Post Comments (Atom)
Ryan and Snooch are friends. Go friendship.
ReplyDelete"infotainment" -- weird word, but true concept. I think CNN's move to provide entertaining information, via video and such, on both a 'newsy' attitude and entertainment viewpoint is good.
Also, I agree that the site is visually better -- but I still think there is too much red going on.