I think Google is on its way to taking over the world. Kind of joking but kind of serious. It seems like everyday Google comes out with some new innovation that we havent seen before. I really can't keep up with it. I thought it was interesting what Bill Gates said in the article, "Google was more like us than anyone else we have competed with." Coming from a man like Bill Gates who basically invented the way we utilize computers, that is saying something. For me personally, Google business tactics are pretty depressing. The control on advertising that Google holds is staggering and they bully potential partners much like Wal-Mart.
Like any major company that we've seen, Google will hit a wall eventually. Not to say they aren't doing everything in their power to make sure that doesn't happen. They are constantly looking for growth and searching for different markets to enter. Google has developed their own operating system, email, a navigation program(google maps). And if the government doesn't stop them, we will soon see an electronic book site. To say that Amazon is pissed about this would be an understatement. I don't think google will ever fall to the level of yahoo but I do think it is possible they could spread themselves to thin and forget the core values that got them to where they're at.
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I think the point you bring up about Google being an advertising bully is interesting. I agree that large companies probably feel like they don't have a choice but to go through Google to get their messages out. I don't know if I'd call them a bully, however, because they're offering a set of services that no one else can do nearly as effectively at this point. Wal-mart does a similar thing, but has at least allowed other chain stores, like Target, into the mix. At the same time, I think Google is hindering innovation from some smaller companies, who won't be able to step in and try to improve or match Google, because Google is already sitting so effectively on the market, technology, and advertisers.
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