The New CNN

It's obvious what CNN is trying to do with their new design: they want to appeal to a greater variety of people, especially teenagers and young adults, to compete with places like Youtube. In the article describing the changes, the first thing the author points out is that, "The new design, which looks tidier and a bit fresher, is far less text driven, with videos and photography as the centrepieces of the homepage." With so many technological advances, no one wants to just go to a straight news story anymore. They want multimedia storytelling and intricate designs and videos. They should. Anything else is selling the consumer short.

Also, in the article it says that CNN grew just over 3 percent in the past year. For a powerhouse news station, that is pretty bad. Eventually, and perhaps even as we speak, other more modern and flexible news stations and web sites are going to be passing them by. They had to keep up with the times and this redesign is their way of moving forward. Almost immediately, the colors jump out at you. That red is ferocious and the videos are just calling you in. Color is important and that is something the old site didn't have much of. The color gives people the idea that the news is going to be presented in a more creative way. It makes them want to stay.