I am quite surprised that it has taken CNN, a cable news network that has been making 24 hours of TV content daily for years, has taken this long to shift the focus on their website more towards video. Duh.
I don't mind the shift to entertainment. With Americans increasingly wanting to have their own opinions validated by talking heads, CNN has been losing more and more viewers to both MSNBC and FOX News. Maybe the increased focus on entertainment will draw back some of those viewers, as they tire of watching people complain about posters of Bush and Obama with Hitler mustaches on them. This could be either a savvy business move or a dying gasp.
As for the design of the site, I have to partly agree with Snooch about the header. I don' think it's too big nor do I think red is too bold. Considering CNN is trying to rebrand itself and stay in the public consciousness, this is not overboard at all. But yes, the reds are sort of mismatched, and there's no gradation at all. This will look awful on mobile devices. CNN will have to change this pretty soon. I also don't like the font type, sizes, weights or colors, which changed little from the previous design. Overall, CNN's site still looks and feels clunky, even with the new focus on video.
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I too was fascinated that it took a television network this long to align its Web site with what its brand is best at: TV. Overall, I agree the site is much improved, but as with all new products, there will be some tweaking as feedback keeps coming in.
ReplyDeleteThe shift to entertainment is a commendable move and I agree that this could be CNN's chance to win back some viewers. And yea, I also agree that this is a move that has come much too late but hopefully it will help the network somehow. Better now than never.
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