CNN's new website design allows for easy navigation. The immediate visuals bring the late breaking stories to the forefront and allow the user to find news as it is happening. The redesign also allows cnn to push out their multimedia content, and most internet viewers are more apt to spend time looking at multimedia than reading long blocks of text. This allows cnn to accompany their written articles with clips from their shows: helping to promote the network. Look at the Wayward Jet Story. The sidebar is loaded with clips from CNN's network content.
Certainly the look of the website is more appealing, but as far as the content goes the company may be off target in their redesign. The Guardian writer mentions that the website is trying to create a mix of entertainment and news, similar to the Huffington Post. The Huffington Post is popular because is amalgamates content and provides it in an easily digestible format. But CNN should not be confused, The Huffington Post is not a news organization. CNN may be better off changing their format to shorter forms, but just because people like entertainment mixed with news doesn't mean a respectable news organization should give it to them.
First: Most media organizations are looking for ways to adapt and monetize, and I certainly do not have the answers. But I can assure CNN it is not Flash Intro web ads. Few things are more annoying.
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Whoa, how'd you get that fancy font for the last line. Did you have any other items to add in your indictment, with which I do agree.
ReplyDeleteI understand the concern in this. If CNN focuses too much on stuff besides hard news, it could dilute their audience. Especially now, with everyone focusing and specializing on what they do best, perhaps CNN should've stayed with the conservative approach. But, I do think they can be careful and learn to harness both sides.
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