Monday, November 16, 2009

Ways to Promote Your Site

Getting more traffic for your web site is always a tedious and hard job. I feel that the most important aspect of this is hard work. You can have all the strategies or connections you want for a site, but I think it all comes down to how willing you are to spend time updating and plugging. From my experience, social networking sites are a great way to promote yourself and your content.

Your base audience or customers should be not only your best friends, but also those who have similar interests. Even some of your closest friends or relatives might check up on what you are doing, but if they aren’t interested in that topic, they probably won’t return. So fish out those who don’t want to be involved and find those people who are genuinely interested in the topic. That’s hard to do, but that’s where the social networking comes into play. With avenues to reach thousands of people, your site will catch the eye of a couple of people along the way.

Here are two sites with solid tips: http://webnet77.com/webstuff/tips.html
http://www.doshdosh.com/ways-to-get-more-weekend-traffic-for-your-website/

From the reading Jeff gave us and also these articles, I learned that the best ways to optimize your search engine is to be simple. Your page descriptions and your page headers should tell exactly what the page is about, but in a very simple way. The search engines should never be confused when looking at your page. The fastest way to get to the top of a google search is to use common language, but words that accurately describe what makes your site different or unique.

In my own experience, I’ve always put emphasis on using the social networking sites to spread knowledge of what I am doing. I feel it is the easiest way; whenever someone goes on and sees a link you’ve put up for a site, they will often click on it to visit. Obviously, once there the content has to be something they enjoy and needs to be presented in a professional manner. All of that comes from practice and experience.

Ultimately, you want your web site to stand out for it’s content, not for it’s wording. A search engine appreciates being able to quickly find out what makes you site special. While visitors will want content that suits what they like, nothing is worse business than having a poorly run or constructed web page.

2 comments:

  1. I think your right about the importance of using social networking to promote your sites. It is a tool that every site should use to spread some buzz.

    ReplyDelete
  2. Crappy web sites are the worst!!! What I don't understand is how news sites don't feel that it is important to have a quality website (Post Standard cough cough). The whole purpose of your company is to relay information!

    ReplyDelete