If Search Engine Optimization is not the most interesting thing in the world then I guess the Pope is not Catholic. Okay, sorry bad joke. But seriously, I really enjoy learning about SEO and how its critical to the success of companies and website traffic. According to Wikipedia, it is very important as a web developer to increase relevance to specific keywords and to remove barriers to the indexing activities of search engines. As a web designer the ultimate goal is for your website to appear first in an organic search. Obviously, a large budget to promote brand awareness helps a site immensely, however a good SEO strategy helps too. I found a blog by Patrick Gavin who is announcing a new project that he is working on. DIYSEO, a company designed to solve a simple problem: Small businesses with limited budgets, time, and online know-how need basic SEO help. The product is a couple months away from public launch, but for small business owners this may be a great tool to help them create a successful business.
I have chosen to develop a website for my Dad. He is a Veteran of the Vietnam War and he has written a book accounting for his experience as a Army Ranger. The book is an amazing read and one worthy of a web site dedicated to it. I think a tool such as DIYSEO would be an important investment for this project. Although I plan on utilizing keywords such as Vietnam, Army Rangers, etc., I also want to create some buzz using social networks such as Facebook and Twitter. I plan on creating a "Group" in Facebook to promote by dads book and I will also announce the website on Twitter.
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Ryan,
ReplyDeleteStep one of your new website: when mentioning your dad's book make sure to provide a link to it. Right after I read your post I thought, well I wonder what the book's called. If you had linked it in there I could have followed that straight through. Magic.
Right, that would be maximizing SEO to its optimal capacity! For without SEO, no one know anything. Not only would they not be able to find out about your dad's book, they might not know the Pope's Catholic...that is, if people keep sitting in front of their computers all day searching things. Okay, bad joke.
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