I'm not sure if I'm the only one that didn't realize that Web site coding itself can influence where your Web site comes up in a search. According to the pdf, just by putting in a decent title and meta tag for each of the pages on your site, you can get a big boost toward the front of a search. I didn't realize this. I think I'd just assumed that people had to pay google or something if they wanted their site to pop up more, which would leave poor designers like us relegated to the 35th page of the search results or something like that...which just wouldn't be very rewarding at all.
Based on the description in the pdf, it seems like a pretty simple process…just give a decent description of what’s on the page and put a few good keywords in the title, picturing what your visitors might be searching for so that they stumble on your site. Because of its simplicity, I was surprised to find a huge number of firms and companies with the sole purpose of assisting others with working on their SEO and getting more hits. One of these companies is Search Engine Optimization Inc. and after reading their description and doing a little browsing, I still can’t figure out for the life of me why they’d be worth the money when it seemed like SEO was a pretty straightforward and simple process, all in all.
I then found the blog. From a guy who argued that hiring one of these outside groups is completely pointless for some companies and could be a huge help for others. He cites a recent poll that showed companies were focusing more and more on blogging as a source of getting their name out there, with social networking sites falling in as only the fourth most common means of communication for these companies, which surprised me.
I’m curious to try out this SEO thing and see where the Web sites we design end up showing up on Google after searching for them in a few ways J I wonder how easy it would be to get a No. 1 search result? You’d probably have to search word-for-word for you meta tag or title? It’s nice to know how this type of stuff works now.
Does anyone out there see a reason I’m not seeing as to why a company would feel the need to hire an entirely different company to boost their results up the list, when it seems like something that would be pretty easy to do on your own just by reading up on something like this pdf we read?
Here are the Web pages I looked at:
www.toprankblog.com/2009/10/the-truth-about-seo/
I agree with what you said about companies hiring out other companies that only do SEO.
ReplyDeleteThere is so much information out there about ways to help a website's SEO. Hiring companies and teams in a company seems like a bad investment. Although, if it is a rather large company, I can understand where it might be too much for one person -- because the amount of pages, keywords, tags and web content is probably a lot for one person to be in charge of.
I do agree though -- SEO seems like it can be learned pretty easily.
Same thing with me. I never had a clue how certain web sites made the front page searches of google. I figured it had to do with money or power or something. After reading a lot of this stuff, it almost seems like you can cheat to beat the system. If someone is really knowledgeable about this stuff, they can find ways to get their page to the front of a search.
ReplyDeleteWeb site builders or business people need every resource at their disposal to build something special. This is just one of them.
I agree that it would seem like achieving search engine optimization should be fairly simple, but then again I often run into sites that can't even keep their content updated. Meta-tagging and linking to other sites would be near-impossible for such companies..
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